1. Products can not be "promoted" under the auspices of information articles.
2. No advertisements will be accepted from:
   –any organization or party that promotes behavior unacceptable to the LCA.
   –political parties, public office candidates, or those promoting ballot issues.
   –personal or single ads; ads are accepted for goods and services only.
   –any advertisement for professional heandling services.
3. Ads must clearly identify the product/service provided and the name of the company or person advertising.
4. The LCA and the LeoLetter will not endorse any product.
5. Ad space is limited in the LeoLetter, and at times there may be a waiting list. When ad space fills for a particular issue, advertisers will be contacted with the option of waiting for the next issue, resizing or changing color of the ad, or full refund.
6. Accepting your ad or payment does not constitute a contract to publish. We reserve the right to limit advertising space or cancel any advertisement at any time, for any reason deemed appropriate by our Editorial Staff. Payments for ads not placed will be returned.
7. In each issue, a half page ad each for LeoRescue, Leos In Need Rescue and LeoHealth Foundation will be offered at no cost to the organization.
   The National Specialty Committee will be given 2 full page B/W ads each year to be placed in the issue of their choice at no cost. It is the organizations' and committees' responsibility to submit the ad materials by the submissions deadline. A new ad for each issue is preferred. Additional ad space or an upgrade may be purchased by these organizations at a 20% discount.
8. Ads placed by the LCA Board of Directors and the LCA Regional Clubs may be purchased at a 20% discount.
9. Ad placement is by the Production Staff for best visual contrast on the page. Due to layout constraints, we cannot guarantee specific requests for page or location, but requests will be considered.
10. Pre-printed inserts will be accepted at our option for a charge of $100, single sheets only, full run. Inserts must be printed on colored paper. We will accept reservations with a sample of the pre-printed material. Please contact the LeoLetter Editor before the submissions deadline. Payment and printouts of your insert must be received by 10 days after the submissions deadline. As a service, the LeoLetter will be responsible for getting the insert printed by prearrangement with the Editor. Printing fees will be charged to the member or organization requesting the insert in addition to the $100 per piece insert fee.
11. Special ads (back cover, inside cover, etc.) are assigned on a first-come basis. Payment must be received for consideration.
12. Hard copy photos will be returned only if accompanied by a self-addressed stamped envelope.
13. Submission of photos to the LeoLetter is understood as permission to use, now and in the future, at the LeoLetter's discretion, unless a letter specifying restrictions for use accompanies the photo.
14. All ads must contain the required information which can be found at: Ad Submission Information or contact us for a copy by mail.
15. Design services offered at no charge.

Cover Policy:

On the cover, the LeoLetter would like to express and explore the versatility of our great breed. The Leonberger is first and foremost, a treasured part of the family. The LCA recognizes and supports this. Besides being "more than a dog" to us, the Leonberger is gifted with many talents and skills—from therapy and rescue; to athletics; to herding and draft. On the cover of the LeoLetter, we feel it serves the Club best to feature "Leos being Leos" or "Leos in action" in these many ways. This will tell the world more about the Leonberger, and honor some of the unsung heroes among us.
Only LCA member dogs will be printed. Please see the details below:

1. In the issue following the National Specialty Show, first option of Front Cover and Back Cover ad space, is given to the Best of Specialty Show Winner (Front) and Best of Opposites (Back) at no charge. The winners will be offered the choice of one of the below:
   1. NATURAL OPTION—Show photos will not be printed on the cover(s), but a full page "natural" or "in action" photo will be requested for the winning dogs and incorporated into the cover design. At no additional charge, the LeoLetter will print the show photo and a brief description on the inside front cover (Best of Specialty Show) and the inside back cover (Best of Opposites).
   2. SHOW OPTION—A full page Show photo will be incorporated into the cover design. At no additional charge, the inside front cover (Best of Specialty Show) and the inside back cover (Best of Opposites), will include a "natural" or "in action" photo of the dog and a brief description. This option is what has been done traditionally in the LeoLetter, with the addition of the "bonus" inside cover ad.
2. For the remaining 3 issues, Front Covers will be a photo contest per the theme selected by the LeoLetter. Solicitations for photos on that theme will be printed in the current issue and posted on the Members List. The winning photo(s) will be placed on the cover at the LeoLetter's discretion. We reserve the right to add the non-selected photos to the LeoLetter photo library for possible future use (subject to restrictions). For example:

• If the theme is agility, the LeoLetter will solicit photos of agility dogs in action. The selected photo will be incorporated into the cover design. The dog owner will be charged for this "ad." A description of the "on the cover" dog information will be printed elsewhere in the LeoLetter. Non-selected photos will be filed for possible future use by the LeoLetter.Back Cover, inside covers will be sold on a first come basis.
• Another issue might have a "Leos at home" theme. Photos of Leos at home will be solicited from the membership. The "winning" photo will be printed. Non-winning photos will be filed in the LeoLetter Library for possible reuse.